PREDICTOR

PREDICTOR

Tottenham

08/05,

19:45

Roma

Man City

08/05,

19:45

PSG

Liverpool

08/05,

19:45

Hungary

Germany

08/05,

19:45

Arsenal

Real Madrid

08/05,

19:45

Barcelona

Inter

08/05,

19:45

PSG

UX/UI DESIGN

RESEARCH

TASK

TASK

To improve the usability and design of an existing Predictor while introducing a new feature called Private Leagues — a personalized gaming experience that allows users to invite and compete with friends in a dedicated space.

To improve the usability and design of an existing Predictor while introducing a new feature called Private Leagues — a personalized gaming experience that allows users to invite and compete with friends in a dedicated space.

Competitor Analysis

A detailed examination of your market rivals, focusing on their strengths, weaknesses, strategies, and market positioning.

Information Architecture

Designed and organized information structures, defining user journeys to ensure intuitive navigation

Wireframing + Prototyping

Created detailed wireframes and prototypes to visualize user flows and functionality, collaborating closely with developers to ensure a seamless implementation.

User Testing & Changes

Conducted A/B testing and user interviews to gather actionable insights, leading to data-driven tweaks and improvements.

INTERVIEWS

INTERVIEWS

A/B TESTS

Feels unclear what to do next after filling the predictions.

Feels unclear what to do next after filling the predictions.

— David, Denmark

I’d like to know how many games are in one day before starting scrolling endlessly.

I’d like to know how many games are in one day before starting scrolling endlessly.

— Jens, Denmark

Some buttons had unclear copy.

Some buttons had unclear copy.

— Francisco, Portugal

COLORS

Brand Primary

#078EE7

Indigo Dye

#18415C

Prussian Blue

#092B43

White

#FFFFFF

Light Gray

#F4F8FC

Dark Gray

#969696

Black

#1C1C1C

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